The rebranding effort also includes a new logo and visual identity that better reflects WAN-IFRA’s mission and values. By using the term “ifra,” which stands for “International Forum for News Publishers,” WAN-IFRA is emphasizing its focus on fostering collaboration and innovation among its members. The new domain name,, reflects WAN-IFRA’s commitment to supporting new publishers and journalism innovation.

As the industry has shifted towards digital publishing and the media landscape has become increasingly complex, WAN-IFRA has adapted to meet the needs of its members and the wider industry. WAN-IFRA recognized that the old domain name did not accurately reflect the organization’s evolving mission and focus. The decision to change the domain name from to was not made lightly. The organization offers a range of services to its members, including industry research, training and development programs, events, and advocacy efforts. Its mission is to promote the development of a free and independent press, to advocate for the rights of journalists, and to support the growth and success of news media organizations around the world.įor over 70 years, WAN-IFRA has been at the forefront of the news publishing industry, providing its members with the latest trends, insights, and best practices for successful journalism. WAN-IFRA is a global organization that represents over 18,000 publications, 15,000 online sites, and over 3,000 companies in more than 120 countries. This decision came as part of a rebranding effort to better reflect the organization’s focus on supporting new publishers and journalism innovation. In 2009, the World Association of Newspapers and News Publishers (WAN-IFRA) announced that it would be changing its domain name from to.

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