Here’s the big list of podcast promotion strategies we’re keen to try. I’ll link to some favorite resources at the end of this article as well. Some of the best advice I found dated all the way back to 2012, which shows just how long some folks have been excelling in the podcast game. Many thanks to the people and brands who have been generous to share their podcasting tips online. 🙂 How to promote a podcast: 10 strategies to try

If you notice that a majority of the advice in this post is iTunes-related, now you know why. We’ll report back with the specific numbers that we find for The Science of Social Media podcast. She was our oracle: iTunes is really important. When we launched our culture-focused podcast, CultureLab, my teammate Courtney’s primary goal was getting to a good spot in the iTunes listings. I’ve heard similar rumblings from others, too. Scott Britton says, “Listens on SoundCloud and YouTube are pretty insignificant compared to iTunes.”Įrik Diehn says, “There’s basically Apple and then everybody else.” Nieman Lab claims “70 percent of podcast listening happens through iTunes or the native iOS Podcasts app.” I hadn’t realized just how key iTunes really was! In the process of researching how to promote a podcast, much of the advice kept centering on iTunes as the key channel for growth and attention. We’ll be sure to report back with what works! The #1 Goal: Do Really Great on iTunes! iTunes is responsible for as much as 70% of a podcast’s listens and downloads Here’s all we found and all that we’re excited to try. So we went to work, researching all the best tips and strategies for getting a podcast seen by as many people as possible, downloaded as many times as possible, and maybe hopefully listed on iTunes’ New and Noteworthy list. How do people promote podcasts? We didn’t know. … we needed a plan to promote the podcast.

We did all the podcast things we were supposed to do in order to make a really great podcast - the interviews, the mixing, the uploading - and now that the time had come to press publish …

Before we launched our Buffer podcast, so much of our time and energy (99.9% of it, I’d wager!) was spent getting the sounds and feel just right.

Youtube to podcast rss